We uplift your voice
Since its inception Truefaux Films has:
- Produced emergency room training videos for Trauma Nova Scotia
- Profiled translational medical research for the Nova Scotia Health Research Foundation
- Documented the curriculum revitalization at Dalhousie Medical School
- Recorded over 60 interviews for archival research at the Canadian Museum of Immigration
- Developed fundraising and awareness videos for the Boys and Girls Club of Greater Halifax
- Produced Six Primrose, a feature-length documentary about the power of food to build community, along with developing the accompanying community outreach and academic toolkits
- Produced Dementia, Dad and Me, a feature-length documentary about the impact of dementia on one family, along with developing the accompanying community outreach and academic toolkits
Commercial Work
MOdular ocean research infrastructure
The availability of research vessels is critical for the ability of Canadian scientists, to explore and monitor, observe, and understand our country’s marine environment and vast ocean spaces. MEOPAR’s possible solution to this is Modular Ocean Research Infrastructure (MORI), an alternative pathway for support of sophisticated, vessel-based ocean research. MORI has the potential to be more flexible, economical, scalable, and delivered faster than construction or purchase of a new fleet of specialized research vessels.
Truefaux created series of short videos (English and French) to profile the project, highlight research that has already been done with this program and how it can benefit ocean research in the future. Eastern Canada’s oyster industry
The oyster industry in Eastern Canada is expanding rapidly, registering revenues near $31 million, a 25% annual increase.
How does science move between large cities and rural communities? What are the benefits, who gets involved? Genome Atlantic plays a significant role in ensuring scientific research is translated into business activity throughout the Atlantic Region. L’Étang Ruisseau Bar, a New Brunswick oyster seed producer, teamed up with scientists at Université Laval to develop Canada’s first strain of selectively-bred Eastern Oyster – a potential game changer for the industry. Truefaux Films were able to humanize the science into a relatable narrative which illustrates the translational research while highlighting the various collaborators and their role. Big Brothers Big Sisters
Big Brothers Big Sisters of Greater Halifax has been delivering youth mentoring programs for over 50 years. Their programs result in life-changing outcomes for youth who are at risk of not fulfilling their potential due to circumstances beyond their control.
Their One-to-One mentoring program has an intake that, during the COVID-19 pandemic, needed to move on-line with some of it's content. The brief was to create a video explainor of the program for youth and parents/guardians. With an outline from BBBS, Truefaux nurtured the script to provide the factual information required while keeping the narrative engaging. The close collaboration with graphic facilitator Louise Lyman allowed for the best qualities of drawing and film animation to play roles in the final video. eDNA
Genome Atlantic is a not-for-profit corporation with a mission to help Atlantic Canada reap the economic and social benefits of genomics and associated technologies.
With science-based content it is important to make the stories relatable. One approach is to put a researcher front and centre, let them tell their story. In this video Dr Marc Skinner talks about his research using Environmental DNA (eDNA) as a tool for environmentally monitoring living organisms in water. Clean Energy Financing Program
Clean Foundation wanted to promote their Clean Energy Financing program (CEF) to both home-owners and to municipalities who might be interested in signing up to help their constituents conserve resources and save money. We toured the province and talked with participants and municipalities who had been involved in the pilot program. From these personal stories we created a series of videos highlighting the ease and benefits of the program to both the home-owner and the municipality.
Enviro Eddie
Clean Foundation strives to inspire environmental change through outreach, engagement and education opportunities. From superhero puppets to home efficiency, and from watershed action projects to workplace lunch and learns, there’s something for everyone.
Live action puppets and animation, what's not to love. This series, in both French and English, uses the puppet characters from the Enviro Eddie school presentations to deliver environmental education to children. Truefaux played the role of Jim Henson Studio and brought these characters to life for a total of eight videos set in a living-room, a gym, a garage/spaceport, and of course for a big musical number. |
FASTTRAC II - l'industrie forestiere
Climate change is one of the biggest challenges facing Canada’s forestry industry – one of our regions biggest industries. The race is on to breed tree varieties that can weather the changing weather, using genomics. FastTRAC 2 is a $6.2 Million project funded under Genome Canada’s Genomics Applications Partnership Program. Federal, provincial, industry and academic partners are working to improve commercial black and red spruce. Developing more resilient trees with conventional tree breeding methods can take many years. But a project called FastTRAC 2 aims to speed things up using genomic selection.
Truefaux Films travelled across Nova Scotia, New Brunswick, and Quebec to capture this story in both of Canada’s official languages – producing a series of videos that highlighted the research and the partnerships involved in this project for both a French and English speaking audience. Breeding better mussels in PEI
A genomics project to protect Prince Edward Island’s top-ranked place in North America’s mussel market against climate change.
The need was to translate the everyday results and benefits resulting from the scientific work being done to create a sustainable long term mussel fishery. Working with Genome Atlantic and the PEI Department of Fisheries & Communities along with private industry, Truefaux brought its strong sense of storytelling to merge the factual information with a personal narrative that illustrates the immediate and long term benefits of the research. The North Grove brand reveal
The North Grove is a dynamic community hub.
This Family and Community Food Centre was re-branding. They had long- standing and highly respected profiles as two connected but separate organizations and were looking for a way to make an impactful statement that focused attention on their new united name while bringing with them the recognition they have deservedly acquired. Truefaux used animation to create a narrative which included the organizations' histories as well as the origins of the new name and brand. Climate Change & Me
Clean Foundation works hard every day to create a healthier environment, meaningful jobs with livable wages, and a more equitable society.
While climate change is an urgent global issue, the impacts are often felt locally. The barrier to action can be a lack of understanding of what to do, often because we are all overwhelmed by the crisis. Our goal was to develop content for web and social media use that helps remove the stress and activates people to make change. Using youthful voice-over and straightforward graphics we created three videos with tangible ideas and resources designed to assist individuals in adapting to a changing climate in and around their home. Strategic Giving
The Community Foundation of Nova Scotia is an action centre for philanthropy. Their mission is to build strong, vibrant and diverse communities throughout Nova Scotia by enabling and inspiring effective philanthropy. This video is designed to connect with investment advisors, helping them introduce the Foundation's role in the community as well as the financial benefits of asset donations.
Youth Corps
The Clean Foundation wanted a spot which would showcase their Youth Corps program to potential partners. So we travelled across Nova Scotia to take a look at what the program does. We cut a 4-minute video, with the footage we also cut this one-minute version focusing on recruitment. At Truefaux we want to make the most of any filming session and content – finding additional uses for both helps our clients save on their media budgets.
Youth Engagement
When the Boys and Girls Clubs of Greater Halifax called we were thrilled to shine a light on the work they do providing a safe, supportive place where children and youth can experience new opportunities, overcome barriers, build positive relationships and develop confidence and skills for life.
Bringing our storytelling skills to the project, Truefaux created videos highlighting individuals, giving a personal connection to the Boys and Girls Club programming. The fact that the BGCGH is filled with great people made our job really fun. |
"Truefaux was a fantastic partner with us on this project. They went out
of their way to understand the purpose of our video, and added new ideas
and clarity that we hadn’t thought of ourselves.”
- Sean Kelly Director of Energy Programs, Clean Foundation
