We uplift your voice
Truefaux listens, listens more, listens again, and then supports those we're working with to act
Getting Cleaner-fish ready for prime time
Cleaner-fish like Lumpfish and Cunner are a natural remedy against sea lice in farmed salmon, so they’re in high demand. Sequencing their genome will speed up their breeding, help cleaner fish production in Canada and contribute to the development of vaccination programs. The work is important to Newfoundland's economy and to sustaining communities throughout the province. In this video for Genome Atlantic we highlight the growing knowledge industry in Newfoundland and illustrate the global marketplace for solutions to local issues.
Big Brothers Big Sisters
Big Brothers Big Sisters of Greater Halifax has been delivering youth mentoring programs for over 50 years. Their programs result in life-changing outcomes for youth who are at risk of not fulfilling their potential due to circumstances beyond their control.
Their One-to-One mentoring program has an intake that, during the COVID-19 pandemic, needed to move on-line with some of it's content. The brief was to create a video explainor of the program for youth and parents/guardians. With an outline from BBBS, Truefaux nurtured the script to provide the factual information required while keeping the narrative engaging.
The close collaboration with graphic facilitator Louise Lyman allowed for the best qualities of drawing and film animation to play roles in the final video.
Eastern Canada’s oyster industry
The oyster industry in Eastern Canada is expanding rapidly, registering revenues near $31 million, a 25% annual increase.
How does science move between large cities and rural communities? What are the benefits, who gets involved? Genome Atlantic plays a significant role in ensuring scientific research is translated into business activity throughout the Atlantic Region. L’Étang Ruisseau Bar, a New Brunswick oyster seed producer, teamed up with scientists at Université Laval to develop Canada’s first strain of selectively-bred Eastern Oyster – a potential game changer for the industry. Truefaux Films were able to humanize the science into a relatable narrative which illustrates the translational research while highlighting the various collaborators and their role.
Genome Atlantic is a not-for-profit corporation with a mission to help Atlantic Canada reap the economic and social benefits of genomics and associated technologies.
With science-based content it is important to make the stories relatable. One approach is to put a researcher front and centre, let them tell their story. In this video Dr Marc Skinner talks about his research using Environmental DNA (eDNA) as a tool for environmentally monitoring living organisms in water.
Clean Energy Financing Program
Clean Foundation wanted to promote their Clean Energy Financing program (CEF) to both home-owners and to municipalities who might be interested in signing up to help their constituents conserve resources and save money. We toured the province and talked with participants and municipalities who had been involved in the pilot program. From these personal stories we created a series of videos highlighting the ease and benefits of the program to both the home-owner and the municipality.
Clean Foundation strives to inspire environmental change through outreach, engagement and education opportunities. From superhero puppets to home efficiency, and from watershed action projects to workplace lunch and learns, there’s something for everyone.
Live action puppets and animation, what's not to love. This series, in both French and English, uses the puppet characters from the Enviro Eddie school presentations to deliver environmental education to children. Truefaux played the role of Jim Henson Studio and brought these characters to life for a total of eight videos set in a living-room, a gym, a garage/spaceport, and of course for a big musical number.
The Heart of a Curse
While working on a Genome Atlantic project, scientists discovered the genetic marker for “The Newfoundland Curse”, an often-fatal heart disease. In this video we capture researchers at Memorial University and Janeway Children’s Hospital who are continuing this important research to find more answers. This discovery has led to new lifesaving protocols for early detection and treatment of high risk groups.
Drs. Terry-Lynn Young, Kathleen Hodgkinson, Sean Connors and Daryl Pullman were awarded a Governor General’s Innovation Award for their groundbreaking work.
Breeding better mussels in PEI
A genomics project to protect Prince Edward Island’s top-ranked place in North America’s mussel market against climate change.
The need was to translate the everyday results and benefits resulting from the scientific work being done to create a sustainable long term mussel fishery. Working with Genome Atlantic and the PEI Department of Fisheries & Communities along with private industry, Truefaux brought its strong sense of storytelling to merge the factual information with a personal narrative that illustrates the immediate and long term benefits of the research.
The North Grove brand reveal
The North Grove is a dynamic community hub.
This Family and Community Food Centre was re-branding. They had long- standing and highly respected profiles as two connected but separate organizations and were looking for a way to make an impactful statement that focused attention on their new united name while bringing with them the recognition they have deservedly acquired. Truefaux used animation to create a narrative which included the organizations' histories as well as the origins of the new name and brand.
Climate Change & Me
Clean Foundation works hard every day to create a healthier environment, meaningful jobs with livable wages, and a more equitable society.
While climate change is an urgent global issue, the impacts are often felt locally. The barrier to action can be a lack of understanding of what to do, often because we are all overwhelmed by the crisis. Our goal was to develop content for web and social media use that helps remove the stress and activates people to make change. Using youthful voice-over and straightforward graphics we created three videos with tangible ideas and resources designed to assist individuals in adapting to a changing climate in and around their home.
The Community Foundation of Nova Scotia is an action centre for philanthropy. Their mission is to build strong, vibrant and diverse communities throughout Nova Scotia by enabling and inspiring effective philanthropy. This video is designed to connect with investment advisors, helping them introduce the Foundation's role in the community as well as the financial benefits of asset donations.
The Clean Foundation wanted a spot which would showcase their Youth Corps program to potential partners. So we travelled across Nova Scotia to take a look at what the program does. We cut a 4-minute video, with the footage we also cut this one-minute version focusing on recruitment. At Truefaux we want to make the most of any filming session and content – finding additional uses for both helps our clients save on their media budgets.
When the Boys and Girls Clubs of Greater Halifax called we were thrilled to shine a light on the work they do providing a safe, supportive place where children and youth can experience new opportunities, overcome barriers, build positive relationships and develop confidence and skills for life.
Bringing our storytelling skills to the project, Truefaux created videos highlighting individuals, giving a personal connection to the Boys and Girls Club programming. The fact that the BGCGH is filled with great people made our job really fun.
"Truefaux was a fantastic partner with us on this project. They went out
of their way to understand the purpose of our video, and added new ideas
and clarity that we hadn’t thought of ourselves.”
- Sean Kelly Director of Energy Programs, Clean Foundation