Whether using a light-tight box with a lens and film or employing a computer chip, light sensor, a load of electronics, and various computer programs, the image remains the goal. Truefaux has engaged the world with lens, eye, and mind for over 35 years.

Be it subterranean transit systems, prairie landscapes, elderly reminiscing or youthful fashion Truefaux has managed to continuously capture the climate and social dynamic of our time.